Using language to achieve a leadership purpose

In this chapter, the author explained how to reflect an appropriate tone and develop a confident style because the readers assume the ethos through both of them . Making sure that our language is clear and meaningful. And how to use the business language correctly is also important for us to learn. The research shows that the correct use of language affects ethos as well so we need to pay attention on grammar and the structure of sentences. Finally, the skill of editing can help us to proofread the essay and reach the perfect effect.