chapter9 leadership

In this chapter, the author discusses establishing leadership through internal communication. we will learn to do recognize the strategic role of employee communication. It describes how to assess the employee communication effectiveness by using scorecards that evaluate: strategic objectives, processes, management, messages, media/forums, communication staff, and communication assessment. it tells us that in order to establish effective internal communication we must have supportive management, targeted messages, effective media and forums, well positioned staff, as well as on going assessment of communication effectiveness through individual performance appraisals. That missions and visions can be used to strengthen internal communications. It explains how to design and implement effective chain communication.