Chapter 1 (LD)
In this chapter, The author focused on how to establish a clear communication goals. There are three general purposes for communication: to inform, to persuade, toinstruct. How to develop a communication stategy. How to using considering a context a straegy framework and an action plan. Next, how to analyze our audience by expertise, decision making style or organizational context.Lastly, how to organize written and oral communication effectively .
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